PAAS (Platform As A Service)
Page View
Pagejacking
Pay Per Click (PPC)
Pay Per Lead (PPL)
Pay Per Sale (PPS)
Payment Threshold
PayPal
Performance Monitoring
Permission Marketing
Personal Data
Personally Identifiable Information (PII)
PHP (Hypertext Preprocessor)
Platform
Plug-In
Podcast
Pop Under Ad
Pop Up Ad
Portal
Post-Conversion Activity Index
PPC (Purchase of Keywords on Search Engine)
Predictive Marketing
Privacy by Design (PBD)
Processing
Profiling
Programmatic Ad Buying
Programmatic Marketing
Pseudonymous Data