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– P –

PAAS (Platform As A Service)

Page View

Pagejacking

Pay Per Click (PPC)

Pay Per Lead (PPL)

Pay Per Sale (PPS)

Payment Threshold

PayPal

Performance Monitoring

Permission Marketing

Personal Data

Personally Identifiable Information (PII)

PHP (Hypertext Preprocessor)

Platform

Plug-In

Podcast

Pop Under Ad

Pop Up Ad

Portal

Post-Conversion Activity Index

PPC (Purchase of Keywords on Search Engine)

Predictive Marketing

Privacy by Design (PBD)

Processing

Profiling

Programmatic Ad Buying

Programmatic Marketing

Pseudonymous Data

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