Analytics and Tracking Stefan 10/27/2021

Website and Performance Analytics and Tracking

Make your data work for you and achieve growth with data-drive decisions

What is the best thing about online marketing? Getting measurable results and being able to adjust what isn’t working based on the data available to you.

Long gone are the days where you are stuck estimating how many people are seeing your newspaper ads or driving past your billboard and eventually purchasing your product. Even worse is not knowing if your ad budget will pay off in the long run. Analytics and tracking allows you to not only see who your prospects are (often split out into specific demographics), but also which digital channels led them to your business in the first place. This ultimately helps you to minimize wasted ad dollars and fine tune your efforts.

Track Website Visits and other important metrics

Tracking all important metrics such as website visits, users, leads, revenue or conversion rates gives you overall idea of how your websites and business performs. Whether real-time, daily, weekly or monthly.

Thanks to integration with systems like Google Analytics, you can easily see not only the number of users, but also from where they came. Was it by typing in the address? Was it because they found you via search engine? A paid social media ad? The data will tell you what is and isn’t working so you can adjust your content for next time.

Call Tracking

Are you a business that relies heavily on phone calls as a primary calls. By using specialized software integrated with your ads and website, you can specify high-quality leads and focus your sales efforts with high accuracy.

Enrich your analytics with CRM integration

By implementing CRM (customer relationship management) system and other 3rd part tools to your overall data intelligence strategy, you’ll be able to analyze the whole customer journey. Not only you will bridge the gap between leads and sales, but you will be able to implement crucial metrics such as CAC (customer acquisition cost) and CLV (customer lifetime value) to your decision making. 

Competitor Analysis and insights

Other businesses will try to aim at the same audiences that you are. This is actually good news! By analyzing your competitors’ activities, you can also see how they fare in online marketing and what percentage of the marketing share they hold. You can also dissect your competitors’ marketing mix by their traffic sources — direct, search, referral, paid and social. You may even walk away with insight into what products and services are popular with your target audience and what types of promotions are attracting attention at the moment.

Collective Analysis

The metrics mentioned above are just the tip of the iceberg. By combining all of them and getting a clear 365-degree view, you can have a more complete picture of where you stand in your industry and find new opportunities for growth.