Free SaaS Marketing Playbook Stefan 06/20/2023

Learn how to accelerate your SaaS growth with competitive data

Leverage Data-Driven Competitive Analysis to Fine-Tune Your Marketing Strategy and Scale Your SaaS Beyond Boundaries

Download the playbook “Competitive Analysis” and learn how to:

  • Identify your top competitors


  • Spy on Your Competitors‘ Tactics: Get a peek into your competitors‘ marketing strategies, keyword targeting, and content creation. Learn what’s working for them and how you can do it better.
  • Filter, categorize, and identify low-hanging fruits in bulk
  • Accelerate Market Penetration: Identify gaps in the market and capitalize on unmet demands.
  • Safely implement your new learnings into motion
  • Analyze the results and allocate budgets effectively to improve your ROI


With the playbook, you will get access to:

  • Excel sheets and templates to identify the gaps and opportunities for growth

  • SOPs to streamline the process and implementation into your existing campaigns

Competitive Analysis:
A competitive edge to grow your SaaS business in search engines

Successfully battle-tested

Strategies in the guide have been successfully battle-tested. Described Competitive Marketing Analysis Tools and Techniques acquired 25% of all product activations to our client Slido

Overall results


Identified keywords


Percentage of activations acquired with new keywords


Conversion rate of new keywords

(in comparison to original keywords)

About the author

Jakub Sarlina

Jakub is a digital marketing executive and demand generation consultant with 10+ years of experience in helping SaaS companies scale to global reach with paid advertising.

As a founder of agency, Jakub has been working with high-profile clients in the SaaS industry such as Slido or Smartlook, helping them increase revenue, product activations, while decreasing CAC (customer acquisition costs).


Some time ago we realized that we needed to investin advertising. As a startup company, we have to be very resourceful. We wanted to have one centralized digital media agency with proven experience in the B2B segment in various markets such as Australia, Singapore, UAE, Europe and the USA. Tomatoes helped us to grow in sign-ups, leads and sales. They also optimized the return on ad spend by continuous optimization of our ads, targeting and budgets in various networks. They became our trusted partner.”

Tomas Tencer, CMO at Slido

Tomatoes are knowledgeable experts in SEM for SaaS,a crucial part of demand-generation activities in Smartlook (spend in hundreds of thousands of euros). We have been looking for a strong partner in this area for quite a long time, tried multiple agencies and freelancers until we finally found Jakub and Tomatoes. They take care of our Google Ads account – and do so very well.. I’m glad we’ve found a partner to take our paid search to the next level.

Tomas Sugar, CMO at Smartlook




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