Paid Search Marketing Stefan 10/27/2021

Paid Search Marketing

Make it easy for your customers to find you

68% of all web traffic comes from search engines. So, it should come as no surprise that most consumers begin their purchasing journey via a web search. One of the ways to reach these prospective buyers and achieve visibility at the top of search engine pages is paid search marketing.

Drive More Traffic to Your Site

Our team can help you drive relevant people to your website and optimize your paid campaigns for rapid results. Together, we ensure that your prospects end up converting to loyal, repeat customers over time.

Google Ads Search Campaigns

Google is the no. 1 search engine owning 95% market share.
You can be sure that your search ads will have a high likelihood of being found here, as most users simply “Google something” before they make a decision. These ads can redirect your clients directly to your website or show your business address or phone number to contact you instantly. Plus, with Google Search Ads, you only pay for clicks on your ads.

Microsoft Advertising (formerly Bing Ads)

Due to Google Ads dominating the majority of searches, it only makes sense to try an alternative with less competition and cheaper CPC (cost-per-click). Another main benefit is that you are targeting people that are using Bing exclusively and you could not reach them via any other platform. You are paying for every click, and due to a smaller volume of users, you would be able to stretch your ad budget further.  

Achieve Measurable ROI

We understand the importance of being careful with your business investments. Therefore, we want to deliver the best possible value on your advertising investment. Paid search marketing offers instant feedback, measurable results and real-time optimization.

One of the key metrics is ROI (return on investment), and we pride ourselves on saving you money and generating more revenue at the same time.

Partner with an Experienced Expert

Paid search marketing is one of the most widely used forms of PPC (pay-per-click advertising) and offers a multitude of ways it can be used. In the hands of an experienced specialist, you can easily reach your goals, like increasing product sales or acquiring more leads, in a way like never before. We are a Google Premier partner, and as such, you can rely on our certified expertise.

We like to let our successes speak for themselves, so please take the time to read one of our case studies below.

Our client: Slido case study

Tomatoes took control of Slido’s performance marketing in July 2019.
Recently it has been acquired by Cisco.

Choose the Right Words

Your business is unique and needs the proper keywords so your website can stand out among all the noise. Furthermore, strategic use of these keywords will offer the best value on multiple levels. Whether you are communicating your individual product offers or your brand benefits, certain keywords and phrases can help your website look more persuasive and speak precisely to your target audience. As a result, not only will your cost per click decrease, but you’ll achieve a higher ranking in organic search results and get found more quickly. It is also important to consider what keywords and phrases your competitors are using so that you can implement a sound strategy that will help you get your market share.

Stay Ahead of the Competition with Competitive Analysis

As mentioned, there are other companies targeting the same customers with paid search campaigns. Thanks to our competitor analysis, you can see:

  • Keywords your competitors bid on
  • Better ways to get ahead, or even alternatives that will generate leads solely for you
  • Estimates of your competitors’ investments in paid search marketing

Get in touch with us and we’ll uncover how your paid search marketing can bring new opportunities for your growth.